Archives for category: Capstone Project

Kids’ Meals Should Come With Healthy Food, Not Toys

June 3, 10 //
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INSPIRATION

Just today, GOOD writer Adam Starr furthered the validity of last semester’s capstone project. He posted an article about the problematic link of fast food restaurants and childhood obesity. His article suggests that effective marketing strategies (namely those revolving around free toys) have contributed to the rise of American childhood obesity. While these strategies have built restaurant empires, they have also hurt the well-being of our country.

Either designers and marketers need to be more aware of the implications of their work, or they need to use their strategies to affect positive change.

Starr brings attention to the problem of marketing that works against the health of our nation. He suggests that we kill the strategy to prevent the consequences. I suggest a different route. Since the strategy is effective, I suggest that our society uses a similar strategy (the fun factor) to entice children to eat more healthy. Our society needs food sources that value the culture of kids + the health of good nutrition + the affordability and the accessibility of fast food dining.

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Beanstalk Restaurant Location Design

April 27, 10 //
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CAPSTONE PROJECT


Meet Jac’s Friends

April 10, 10 //
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CAPSTONE PROJECT

Meet the latest development for my Beanstalk restaurant…Jac’s Friends. The character set is a continuation of my ultimate goal of making healthy eating fun for kids. Each character teaches kids a quick lesson about healthy eating.

For coloring sheets featuring these characters, please visit http://megandowdy.com/beanstalk/fun/fun.html. Have fun!

Beanstalk Annual Report…A Continuation

March 28, 10 //
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CAPSTONE PROJECT

As I continue to update my annual report for the Beanstalk brand, I wanted to post progress on my spreads. As I mentioned in my earlier posting about this publication, through the format of an illustrated story and sticker book, Beanstalk’s annual report becomes an access point for shareholder’s kids to build brand acceptance. The report depicts its appreciation for the culture of childhood and informs present and potential shareholders about Beanstalk’s philosophy, mission, services, and financial updates.

Earlier tonight, I bought more fruit and vegetables and am getting ready to prepare them for my next photo shoot. Sticker sheet inserts for this report are coming soon!

Beanstalk Annual Report

March 5, 10 //
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CAPSTONE PROJECT

I am currently in the process of developing an annual report for Beanstalk. Targeting present and potential shareholders, the report speaks about Beanstalk’s philosophy, mission, services, and financial updates.

However, for Beanstalk to be a successful fast food restaurant for children, the company must be kid-approved. (For the optimal experience, kids must want to eat healthy in order to want to eat at Beanstalk.) I strongly believe that even the annual report can be an access point for the shareholder’s kids to build brand acceptance. As a result, the annual report has a secondary function as an illustrated story and sticker book. 

The story of Jac & the Beanstalk is retold to fictitiously explain the origin of Beanstalk as a magical, fairytale land that a little carrot boy Jac discovered from a beanstalk outside of his bedroom window.

To view an in-progress pdf, please click here.

(Please note: I am still in the process of developing stickers for this report. Stay tuned!)

 

Beanstalk Identity System

February 27, 10 //
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CAPSTONE PROJECT

As a continuation of my senior capstone project, I am designing an identity system for my healthy fast food restaurant. In order to express that the restaurant is both budget-friendly and child-targeted, I used a style that mimicked the charm of crayon drawings.

Beanstalk Logo Process

February 15, 10 //
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SENIOR CAPSTONE PROJECT

I have been experimenting with logo ideas for Beanstalk, my healthy fast food restaurant.  Ultimately, I am trying to create a mark that emphasizes the freshness, the food, and the fact the restaurant heavily caters to children. Read more to view my process…

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First Lady’s Call to Action

February 13, 10 //
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INSPIRATION

My senior capstone project directly relates to Michelle Obama’s newly launched campaign Let’s Move. Specifically, my proposed restaurant Beanstalk corresponds to the third component of the initiative: improving the access and affordability of healthy food.

For more information on Let’s Move, please visit http://letsmove.gov/index.html.

Senior Capstone Project…an introduction

January 30, 10 //
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FOR MY SENIOR CAPSTONE PROJECT, I have decided to create an identity and product line for Beanstalk, a fictitious fast food chain. Please stay posted as this is only the beginning…

America has seen a surge of obesity in the past several decades, as quick, healthy, yet inexpensive food has become a challenge for fast-paced, budget-driven lives. In addition, due to the lack of availability and affordability, healthy food is often seen as less desirable in comparison to its fun-packed, sugar-filled, and fat-laden counterparts. As a low-price, healthy fast food restaurant, Beanstalk strives to become a solution to this problem. By offering quick healthy foods that are fun to eat for children and budget-friendly enough for adults, Beanstalk is a food chain that the entire family can enjoy. Through a streamlined production line, innovative but quick food assembly, and a simplified but healthy ingredient list, Beanstalk is able to be marketed as affordable, fun, fresh, and fast. The primary audience will be parents who seek affordable, accessible, and healthy meal options. The secondary audience will be children who seek pleasurable eating experiences.