CAPSTONE PROJECT
A sticker sheet insert at the center of the annual report helps increase brand awareness. They reflect both items from the restaurant’s menu and the restaurant’s character set. The intent of the stickers is to 1) show the company’s understanding of the culture of childhood and 2) be given to the shareholder’s kids to increase brand acceptance by kids.
To view the final Annual Report & Sticker book PDF, please click here.
CAPSTONE PROJECT
As I continue to update my annual report for the Beanstalk brand, I wanted to post progress on my spreads. As I mentioned in my earlier posting about this publication, through the format of an illustrated story and sticker book, Beanstalk’s annual report becomes an access point for shareholder’s kids to build brand acceptance. The report depicts its appreciation for the culture of childhood and informs present and potential shareholders about Beanstalk’s philosophy, mission, services, and financial updates.
Earlier tonight, I bought more fruit and vegetables and am getting ready to prepare them for my next photo shoot. Sticker sheet inserts for this report are coming soon!
POSTER + APPAREL
According to the Feeding America website, the child food insecurity rate for Missouri is 20%, which means that 1 in 5 kids in Missouri are affected by hunger. This is unacceptable. These kids go to school hungry and then are expected to learn. Imagine how hard it would be to achieve when your basic life needs are not being met! The I Think I Can Foundation tries to help by providing backpacks filled with food for some of these kids to take home at night and on the weekends.
Truman State University’s ASG organization is hosting a Walk/Run to raise money for the I Think I Can Foundation to benefit our very own schools right here in Kirksville, Missouri. Here is a preview of the promotion poster and the race T-shirts that I designed.
Poster
T-shirts
Update: After the event, the I Think I Can Foundation was able to see the T-shirt design. They liked the graphic so much that they are currently in the process of changing their foundation logo so that it incorporates elements of the graphic.
APPAREL + POSTER
Get ready for this year’s Earth Week at Truman State University! For the graphic, I used the idea of the Earth among leaf-sprouting sound waves. Take a look at the resulting T-shirt and poster designs.
Graphic
T-shirt
Poster
POSTER
I designed this poster to advertise the upcoming movie screening of “The Day My God Died” on Truman’s campus. My intent was to create abstract and raw imagery to mimic the film’s theme of sex trafficking.
Continue reading to view the movie trailer. (more…)
CAPSTONE PROJECT
I am currently in the process of developing an annual report for Beanstalk. Targeting present and potential shareholders, the report speaks about Beanstalk’s philosophy, mission, services, and financial updates.
However, for Beanstalk to be a successful fast food restaurant for children, the company must be kid-approved. (For the optimal experience, kids must want to eat healthy in order to want to eat at Beanstalk.) I strongly believe that even the annual report can be an access point for the shareholder’s kids to build brand acceptance. As a result, the annual report has a secondary function as an illustrated story and sticker book.
The story of Jac & the Beanstalk is retold to fictitiously explain the origin of Beanstalk as a magical, fairytale land that a little carrot boy Jac discovered from a beanstalk outside of his bedroom window.
To view an in-progress pdf, please click here.
(Please note: I am still in the process of developing stickers for this report. Stay tuned!)
CAPSTONE PROJECT
As a continuation of my senior capstone project, I am designing an identity system for my healthy fast food restaurant. In order to express that the restaurant is both budget-friendly and child-targeted, I used a style that mimicked the charm of crayon drawings.
BROCHURE
Earlier this week, I found out that my Connect: Your Grandparents and the Information Age piece placed Silver in the Student Brochure Category. Check out some of the other work accepted into the 2009 Kansas City Addy Awards!
THE POSTER & BOOKLET seeks to inform teens and young adults about the importance of introducing their grandparents to the Internet. By focusing on the endless interactive opportunities that the Internet provides, the project aims to help keep older adults engaged and thinking.
THE MAGAZINE’S mission is to provide inspiration to professionals about how to live design lives centered around positive change. The focus of the magazine will be providing American designers with realistic examples of what they can do to make a difference. All examples are ideas that can be completed from where they live and with what they have. Only necessary is the intelligence of design, a little time commitment, and the passion of heart.
In Latin, the word “fulsi” means to flash, to shine, to beam. Likewise, the proposed magazine Fulsi inspires designers to shine for our environment, our society, and our economy.
If I were to create a “Dream Team” of articles for a magazine centered on how designers can influence change, and I could use any article previously written, here would be my Table of Contents: (more…)
