CAPSTONE PROJECT
A sticker sheet insert at the center of the annual report helps increase brand awareness. They reflect both items from the restaurant’s menu and the restaurant’s character set. The intent of the stickers is to 1) show the company’s understanding of the culture of childhood and 2) be given to the shareholder’s kids to increase brand acceptance by kids.
To view the final Annual Report & Sticker book PDF, please click here.
CAPSTONE PROJECT
As I continue to update my annual report for the Beanstalk brand, I wanted to post progress on my spreads. As I mentioned in my earlier posting about this publication, through the format of an illustrated story and sticker book, Beanstalk’s annual report becomes an access point for shareholder’s kids to build brand acceptance. The report depicts its appreciation for the culture of childhood and informs present and potential shareholders about Beanstalk’s philosophy, mission, services, and financial updates.
Earlier tonight, I bought more fruit and vegetables and am getting ready to prepare them for my next photo shoot. Sticker sheet inserts for this report are coming soon!
CAPSTONE PROJECT
I am currently in the process of developing an annual report for Beanstalk. Targeting present and potential shareholders, the report speaks about Beanstalk’s philosophy, mission, services, and financial updates.
However, for Beanstalk to be a successful fast food restaurant for children, the company must be kid-approved. (For the optimal experience, kids must want to eat healthy in order to want to eat at Beanstalk.) I strongly believe that even the annual report can be an access point for the shareholder’s kids to build brand acceptance. As a result, the annual report has a secondary function as an illustrated story and sticker book.
The story of Jac & the Beanstalk is retold to fictitiously explain the origin of Beanstalk as a magical, fairytale land that a little carrot boy Jac discovered from a beanstalk outside of his bedroom window.
To view an in-progress pdf, please click here.
(Please note: I am still in the process of developing stickers for this report. Stay tuned!)
